Colors

What are the UCLA Health colors?

UCLA Health’s colors evoke the blue of the sea and the gold of the sun; the limitless possibility of the sky and the indelible joy of California wildflowers. There’s a brightness in our UCLA Blue and UCLA Gold colors that brings to life the innovative spirit of Southern California. These colors differentiate UCLA Health from other University of California campuses and academic health systems. Strategic use of white enhances the brilliance of the colors and reinforces a crisp, fresh, modern identity.

Color is more than an aesthetic choice; it’s a way of saying we play as one team. Color is a unifying framework that provides a focus, an energy and a spirit with which we can demonstrate the change we seek to enact in the world. Color enables us to lead from our strengths, to celebrate diversity, and to connect us to our community and the history of our land.

Color is integral to accessibility and legibility. Because it strengthens and protects our brand, adhering to the color palette is our shared responsibility. We thank you for your partnership in embracing these color guidelines to enable us to play as one team.

The Palette

To further anchor our brand identity into our Southern California roots, we have revised and updated our color palette. Each color features a name that helps tell our California story.

Our fresh secondary and tertiary colors provide greater dimensionality to the UCLA Health color scheme, enabling us to expand inclusive storytelling by introducing new hues to invite and welcome all skin tones.