Brand Identity
Guide to Representing UCLA Health
Welcome to the UCLA Health Center for Brand Excellence. This is your hub for the tools, guidance and inspiration to represent our brand with clarity and consistency.
What is a Brand?
In its simplest form, a brand is perception. It's how people see us, what they feel when they engage with us, and why they choose to trust us. Every experience someone has with UCLA Health, from patient care to recruitment, helps shape that perception.
Strong brands are built on truth and consistency. When we show up the same way, visually, verbally, and emotionally, we build recognition, earn trust, and reinforce who we are. Clear brand guidelines help ensure everything we create reflects our identity and purpose.
How Do We Show Up as a Brand?
As part of UCLA, we carry forward a legacy of firsts — history-making discoveries, pioneering treatments and care that inspires. Our brand framework brings that legacy to life in a way that builds connection and unites us in a single, powerful voice.
Who Should Use this Site
All members of the UCLA Health family are welcome to explore this site. UCLA Health employees and partners should follow brand guidelines when using any component of the UCLA Health brand, including our registered logo.
- Only UCLA Health faculty and staff may download assets
Physicians and researchers can order business cards and use registered UCLA Health logos on presentations and research posters
With written approval from UCLA Health Marketing, authorized agencies and designers may get download privileges while working on UCLA Health projects
To see if you need permission for a specific use of marketing materials, or to submit a request to UCLA Health Marketing, explore our Resources and Orders section.
Brand Assets
These resources ensure a consistent and recognizable brand identity across all platforms. Whether you're writing content, building a presentation, collaborating with team members, or being a brand ambassador, you’ll find the tools you need to stay on-brand.
